The pop-up presentation of the Volvo XC40 crossover was situated at the entrance to the Strelka Institute of Media, Architecture and Design
Moscow, Bersenevskaya Embankment
Total place area
The design is a grid on top of the lawn, on which a car is represented in a horizontal plane. At the same time, the construction does not touch the ground: green grass grows freely through the white grid, creating a bright color pattern. The lightness and adaptability of the design embody the ideas of functional minimalism, which are fully implemented here.
The lawn with the car immediately became a favorite place for guests and visitors to relax. A month later, the Volvo presentation ended and the car was taken away, but the composition with the grid remained as a viewing platform and lounge area.